By  on July 5, 2007

NEW YORK — Scoop is dipping its toes into the Aegean Sea in the first step of a planned international rollout.

The specialty retailer unveiled a 300-square-foot beach shop in Mykonos, Greece, this week and co-founder Stefani Greenfield said she hopes to replicate the concept internationally in Saint-Tropez, Capri and St. Barth's, among other locations. In a further expansion push, she also will begin wholesaling her Scoop Beach private label collection, and will open a full-line Scoop unit in London late next year.

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