Word of mouth, the oldest form of marketing, is by far the number-one source of information for a new generation of mothers.

Nearly all Gen X moms with at least one child younger than 12 and annual household income topping $75,000 rely on their peers for information about everything from child-rearing to favorite cars, vacations and brands of merchandise, according to a first-quarter survey taken for Cookie magazine.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus