By  on October 10, 2007

Nike Inc. has made key high-level appointments, selecting Roger Wyett to be chief executive officer of Hurley International, a Nike-owned sports and lifestyle brand, and Jill Stanton, vice president of apparel for the U.S. region, to succeed Wyett as vice president of global apparel for the Nike brand.

Wyett, 51, had been vice president of global apparel since last year. He wanted to return to Southern California to be closer to his family and resume building the Costa Mesa, Calif.-based Hurley brand, where he had served as president and chief operating officer, Nike said in a statement.

After joining Nike in 1994, Wyett held senior apparel roles in soccer and Nike team sports before leading global product creation, starting last year. In 2000, Wyett went to work for the Walt Disney Co. as senior vice president for global apparel, accessories and footwear, and was promoted to executive vice president for product and brand marketing. Wyett returned to Nike in April 2005 as president and chief operating officer of Hurley.

Wyett will report to Lee Bird, president of the company's affiliate brands, and will work closely with brand founder and former ceo Bob Hurley, who becomes chairman of Hurley.

"It is going to be so exciting to work with Roger again, both personally and professionally, because we naturally complement each other....He will be responsible for executing our brand vision, and I will be actively focusing efforts around the brand, product and Hurley community," Hurley said in a statement.

Stanton, 44, joined Nike in 1997 in the U.K. as the apparel business director, and since then has held a variety of posts, including general manager of Asia-Pacific apparel and head of Nike's Europe, Middle East and Africa (EMEA) region.

Based in Beaverton, Ore., Stanton will report to Nike brand president Charlie Denson. Apparel represents one-third of Nike's brand revenues, or almost $4.6 billion worldwide.

Joe Serino, vice president and general manager of Asia-Pacific apparel, will fill Stanton's job as vice president of apparel for the U.S. region. Before joining Nike in 2004 as general manager of global sport performance apparel, Serino was president of men's wear design for Calvin Klein and general manager of men's wear for J. Crew.Nike also named Jayme Martin, vice president of footwear in EMEA, as vice president of the Americas region. He replaces Mary Kate Buckley, who recently was named vice president of apparel for Nike's EMEA region, and will report to president of global operations Gary DeStefano.

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