By
with contributions from Debra Borchardt
 on September 2, 2015

Xcel Brands Inc. is not just in the licensing business. It’s now into fast fashion.

Xcel has entered into an exclusive partnership with Hudson’s Bay and Lord & Taylor via a new business model involving a Quick Time Response program. The program has Xcel designing and managing the production for four of the company’s brands: IMNYC, which is designed by Isaac Mizrahi; H by Halston; C. Wonder Ltd., and a brand targeting the Millennial consumer created exclusively for the program. Quick Time Response is a supply-chain model developed by Xcel to create new ways for retailers to manage inventory in today’s market environment, the company said.

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