By  on November 1, 2007

PARIS — Groupe Yves Rocher has acquired a 35 percent stake in organic beauty firm Terre d'Oc.

Financial terms of the deal were not disclosed.

Yves Rocher, of Issy-les-Moulineaux, France, which generated beauty sales of 1.57 billion euros, or $1.97 billion at average exchange, up 2.7 percent last year over 2005, is the latest player among many to invest in organic beauty. "Today, the beauty world is more and more affected by consumer interest for organic products," the firm said in a statement.

Terre d'Oc, based in Villeneuve-en-Provence, France, grew its sales 15 percent to 10 million euros, or $13 million, for its fiscal year ended June 30 versus the same period a year ago. With the investment from Yves Rocher, Terre d'Oc plans to roll out its freestanding boutiques, which number two today.

Also on the organic beauty front, Yves Rocher will launch an organic facial care line under its Yves Rocher brand toward the end of next year, a company spokeswoman said.

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