A new point-of-sale initiative is heating up in Zale Corp. stores at a time when most stores are putting technology projects on ice.
The jewelry retailer is testing a speedier checkout system this holiday season, when store technology changes — no matter how small — are usually suspended so as not to risk losing sales to a computer glitch. "Typically, retailers don't install from Nov. 1 until about Jan. 10," said Greg Buzek, president of IHL Consulting Group of Franklin, Tenn. "It can be done, but most people don't want the added headaches."
For the $2.4 billion volume Zale, which generates about 41 percent of its annual revenues during the November-January period, testing POS at this time might seem dicey. But Zale senior vice president and chief information officer Ashlee Aldridge would say: Not so fast.
Because this first wave of new POS technology involves less than 4 percent of all locations, and will be deployed across several Zale's retail formats, the potential for disruption in any one brand is minimized, said Aldridge.
"Changing the point of sale creates some sense of anxiety, but we are doing it on a manageable schedule," she told WWD last month, when 28 stores were live on the new platform. By the end of the holiday season, up to 90 of Zale's 2,300-plus locations will have the new system.
"We are able to absorb [change] a lot better this way," said Aldridge. Rollout to all locations, including mall kiosks, is planned for the next few years and will be coordinated with stores' opening, remodeling and relocation schedules.
With network upgrades, high-speed thermal printers that generate color receipts 10 times faster and touch-screen interfaces for sales associates, Zale aims to shorten checkout time to 30 seconds or less.
The new POS system being tested includes hardware from Dell, software from Datavantage and database technology from Microsoft. Network hardware, including in-store routers, is provided by Cisco Systems; network security software is from Sygate Technologies of Fremont, Calif., and network services are from AT&T.
This fiscal year, Zale has budgeted $13 million for infrastructure and store technology investments, including the new POS system, Aldridge noted.
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