There’s clearly money in teen angst and vampires. An investment group led by ZelnickMedia has agreed to acquire Alloy Inc., the company that produces “Gossip Girl” and “The Vampire Diaries,” for $126.5 million. The cash transaction, at $9.80 a share, is expected to close in the fourth quarter of this year. Members of Alloy’s senior management will exchange an as-yet undisclosed portion of their Alloy shares for an equity interest in ZelnickMedia. Shares of Alloy Thursday closed at $9.51, up 10.7 percent.
Alloy co-founders Matt Diamond and Jim Johnson, chief executive officer and chief operating officer, respectively, will continue to run the company. Geraldine Laybourne, founder of Oxygen Media, will serve as chairman. Bill Jemas, former chief operating officer of Marvel Entertainment, will sit on Alloy’s board.
Alloy, which started in 1996, acquired Delia’s Corp. in 2003 and spun it off two years later. Its digital operations today include alloy.com and delias.com, both of which sell apparel and provide content geared to female Millennials. Alloy recently launched Alloy TV, a digital network providing short-form video programming.
In the fiscal year ended Jan. 31, the firm registered a net loss of $4.9 million on revenues of $205.1 million.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.