By  on October 8, 2013

Zulily Inc., the online site that sells apparel, toys and accessories for babies, kids and their moms, plans to go public.

The plans for an initial public offering were disclosed in a shelf registration, a Form S-1, filed Tuesday with the Securities and Exchange Commission. The filing neither stated how many shares will be issued nor at what price, although the plan is to raise up to $100 million in its IPO. That figure is more likely a placeholder to determine fees, and could change in a subsequent filing.

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