By  on November 6, 2013

WASHINGTON — The U.S. Association of Importers of Textiles and Apparel is undergoing a makeover, trading in its 25-year-old brand for a new image, name and logo, as it broadens its mission to address changes in the global sourcing landscape.

The trade and lobbying group, which represents some 200 retailers, brands and service providers, will unveil and launch its new name — the United States Fashion Industry Association — and revamped logo, mission statement, set of values and Web site at its annual meeting in New York on Wednesday. The organization cohosts the meeting with the American Import Shippers Association. Its new Web site is slated to go live today at

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