By  on October 4, 2011

WASHINGTON — The American Apparel & Footwear Association is creating a new identity.

The trade and lobbying group, which represents 350 corporate members and 850 brands, or 75 percent of the apparel and footwear industry, will launch a new brand campaign on Thursday in conjunction with a new Web site to bow next month to increase its visibility and voice in Washington as it lobbies Congress and the Obama administration on important policy issues ranging from intellectual property rights protection to opening new markets abroad.

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