By and  on July 8, 2014

As sourcing executives seek out the next fertile ground, they’re starting to take a closer look at several sub-Saharan African countries as viable apparel sourcing alternatives.

The renewed interest and investment in Africa comes as the U.S. reviews the African Growth & Opportunity Act. Under the trade preference program, 40 of 49 sub-Saharan African countries are eligible to receive duty benefits. President Obama’s action to reinstate AGOA benefits for Madagascar on Thursday, with final approval pending on apparel, gave importers more of an incentive to shift production to the region.

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