By  on February 15, 2014

President Obama came to California Friday to take stock of the state’s worst drought in more than 100 years, which has consumers taking a more cautious take and denim manufacturers looking harder at ways to conserve water.

The president unveiled more than $160 million in federal aid, including $60 million for food banks to help families hurt financially by the drought (mainly farm workers in some of the state’s poorest towns), $10 million for conservation assistance and watershed protection and $3 million in emergency grants for rural communities with water shortages.

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