By  on May 14, 2012

WASHINGTON — Brands and retailers making apparel in Colombia are facing some transition challenges as the U.S.-Colombia Free Trade Agreement is set to take effect today, while textile and apparel exporters are poised to gain new market opening opportunities.

The bilateral free-trade deal will supplant a U.S. preference program that gave unilateral benefits to Colombian apparel exporters but no reciprocity to U.S. exporters. U.S. trade officials have been touting the pact as another measure that will help reach President Obama’s goal of doubling exports by the end of 2014.

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