By  on February 6, 2014

PARIS — Nineteen French firms — including Groupe Galeries Lafayette and Kering — on Thursday launched a new organization aimed at promoting tourism in France, which remains the world’s top destination for overseas visitors in volume terms, but has been steadily losing market share.

Alliance 46.2 takes its name from the latitude and longitude of France and is made up of companies from sectors including travel, hotel, retail, food and events.

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