WASHINGTON — The Federal Trade Commission has charged four companies with selling clothing and textiles deceptively labeled as bamboo that were actually rayon and with making false environmental claims on their products.
The FTC also indicated that the advent of bamboo as a “green” alternative natural fiber in recent years could be called into question.
The FTC said Tuesday that it filed cases against Pure Bamboo LLC; Sami Designs LLC, which operates as Jonano; CSE Inc., doing business as Mad Mod, and the M Group, operating as Bamboosa. Three of the companies settled the charges and agreed to fix the problems. Litigation against the M Group is pending.
According to the FTC, the companies made unsubstantiated “green” claims and did not accurately represent the fiber content of their products when they were labeled as “100 percent bamboo fiber.”
The FTC said to manufacture soft textiles out of bamboo, the raw material usually goes through chemical processes that turn it into rayon, a man-made fiber, and strip it of natural antimicrobial properties and biodegradability. In addition, the process requires toxic chemicals that release pollutants into the air, the FTC said.
“Companies and buyers should be aware that clothing and textiles labeled as bamboo are likely rayon made from bamboo and should be labeled as such,” said Korin Ewing, a staff attorney with the FTC. “From what we’ve seen, this is a fairly widespread problem.”
A spokesman for Bamboosa said the FTC complaint is “splitting hairs on the language,” but acknowledged that some of the claims it makes about the environmental sensitivity and properties of its bamboo products are accurate.
The filings marked the first FTC action regarding bamboo textiles, but Canada’s Competition Bureau said in March it will step up monitoring and regulation of fabrics labeled “bamboo” beginning Sept. 1. The majority of bamboo fiber and fabric is sourced from China.
The Organic Trade Association, a membership-based business group for the organic industry in North America, did not return calls seeking comment about the impact of the FTC ruling.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty