By  on January 27, 2012

WASHINGTON — The U.S. Trade Representative’s office said Friday it had reached a nonbinding agreement in principle with Japan that provides for the loosening of advertising and labeling rules on some U.S. cosmetic products.

The U.S. and Japan launched a trade arrangement dubbed the Economic Harmonization Initiative in 2010 to help spur economic growth in both countries by promoting a streamlining of trade facilitation measures and to address business issues. Friday’s agreement in principle under the EHI paves the way for a nonbinding agreement between the two countries to allow U.S. companies to claim that their cosmetics products minimize the appearance of fine lines due to dryness through advertising and labeling.

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