By  on June 2, 2013

GENEVA — The biggest chance for India’s apparel industry to counter the growth of regional Asian competitors is to use the wealth of human capital in the country’s information technology sector to tap the growing trend toward customized e-fit manufacturing, and the surge in e-tailing, a leading executive said.

“Already a number of foreign designers are beginning to work with Styku — a U.S.-based company run by Indians — which is a trading e-fit company, to source from India on digital platforms, cutting down what we call the Zara-fication of the fashion industry. Product life cycles have become shorter. Fashion life cycles are faster. To counter that, digital systems are being used by a number of companies, and are beginning to become an important trend, and I think this will be the biggest chance India has,” said Darlie Koshy, director-general and chief executive officer of the Institute of Apparel Management, based in Gurgaon.

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