By  on October 31, 2011

WASHINGTON — Louis Vuitton North America, a brand owned by LVMH Moët Hennessy Louis Vuitton, is set to unveil a new partnership today with the White House and the President’s Committee on the Arts & Humanities in which it will serve as the primary corporate sponsor of the 2011 National Arts & Humanities Youth Program Awards and help develop a series of “awareness-building events” throughout the U.S.

“As the leader of the luxury industry, we believe we have an inherent responsibility to the world around us, and supporting children and young peoples’ futures is one of our main actions worldwide,” said Valérie Chapoulaud-Floquet, president and chief executive officer ofLouis Vuitton North America. “Moreover, Louis Vuitton’s long history as leaders of design innovation, craftsmanship and creativity helps demonstrate to the world that art and commerce can and do intersect, and shows how the pursuit of an arts education can open up viable career paths for the next generation.”

As part of its collaboration and sponsorship of the Youth Program Awards, Louis Vuitton has also committed to hosting a series of conversations on arts education in conjunction with the PCAH that will focus on engaging select arts, educational and civic leaders with the aim of creating “dynamic cultural experiences” in several U.S. cities.

“With their deep commitment to artists and the arts, and their long history of artistry and workmanship as part of their core business, they are a wonderful partner for us,” said Rachel Goslins, executive director of the PCAH, a nonpartisan cultural advisory committee that fosters arts education in underserved communities. “With their support, we can be even more effective in shining a spotlight on extraordinary community organizations all over the country, which are helping young people succeed in school and find their own creative inspiration, as well as create more widespread awareness about the importance and value of arts education overall.”

Louis Vuitton NA will host a reception in Washington today at the U.S. Institute for Peace to honor the recipients of the awards.

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