MEXICO CITY — Mexico's textiles and apparel exports surged 10 percent to roughly $2 billion in the first five months of the year as a sluggish peso lured U.S. apparel firms, despite lingering risks from President Trump's protectionist policies."So far the year has been good," said Alfonso Zepeda, general manager of main apparel lobby Canaive's chapter in Guadalajara, Mexico's second-largest city. "Many new U.S. companies are paradoxically looking to increase orders from Mexico because of the peso's decline, especially with those that have modernized their manufacturing technology."Zepeda's comments came even though Mexico stands to lose most from Trump's plan to renegotiate the North American Free Trade Agreement, which is set to begin by Aug. 16, the United States Trade Representative Robert Lighthizer said Thursday. Trump's plan to rewrite the accord could result in higher tariffs for Mexico, hurting its economy.But Zepeda said the slumping peso — which has fallen nearly 50 percent in the past three years — has boosted Mexico's trade with the U.S., to which it sends around 80 percent of its apparel production.Jalisco State — home to Guadalajara — full-package suppliers such as Maquiladora Vivanco, Productora de Paul and Confecciones Santa Fe are benefiting from the trend, Zepeda said.Teenage and quinceañera — a Hispanic tradition celebrating a girl's 15th birthday — clothing-maker Ragazza Fashion is also doing well, as is cowboy shirt brand Camisas Ranger's, he added.He said small and midsize U.S. retailers are increasingly buying denim and more fashionable cotton and polyester-blend "fashion" blouses from Mexico.Meanwhile, the country is working to broaden its trade relations with China as part of plans to wean itself from the U.S. in case NAFTA’s rejig proves harmful. As part of that effort, Mexico City will host the China Homelife fair in mid-June, which 750 Chinese firms are expected to attend, many of them textile and footwear manufacturers."There are opportunities," said Zepeda, adding that some Mexican apparel segments can benefit from cheap Chinese fabrics. "There are 300 manufacturers of bed and other linens that could use Chinese inputs as long as these come at competitive prices."That is a sticking point.In the past, the industry has complained that a flood of sub-valued Chinese imports has dented its fortunes, prompting the government to introduce regulations to stem the tide and tighten its border. But now Mexico may be willing to negotiate new concessions to broaden its Chinese trade, analysts said.Meanwhile, Expo Denim — Mexico's first denim machinery and fabrics fair — will host 60 companies and 90 stands and is expected to attract some 1,500 buyers when it launches in Guadalajara on May 31, said Zepeda, who is also its director.The event hopes to generate more than $20 million in sales as key exhibitors including Spain's Jeanologia, Italy's Oficina 39, France's Lectra and the U.S.' Gerber market their products. Zepeda said laser-finishing technologies and patterning equipment will be among the highlights.Jeanologia will be showing its jean finishing products while Oficina 39 will be marketing its washing and dyeing chemicals, he noted.Mexican denim majors Tavemex, Global Denim, Misutex and sewing machine maker Casa Diaz will also be at the three-day event, which claims to be the largest of its kind in Latin America.Running until June 2, Expo Denim was set up to meet Mexico denim sector's marketing demands unmet by the Intermoda fair, the country's biggest, Zepeda noted.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)