GUADALAJARA, Mexico — Mexico must invest at least $500 million by 2017 to bankroll emerging designers and help create a stronger and more modern fashion identity, according to Sergio Lopez de la Cerda, president of top apparel industry chamber Canaive.
Speaking on the sidelines of the four-day Intermoda IM sourcing fair here last month, he said the government must bolster investment in the industry to help up-and-coming designers and small and midsize brands access funding to expand and export their products abroad.
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