By  on April 2, 2010

The effort for instituting a global natural beauty seal is heating up.

Brussels-based NaTrue, also known as the International Organic Cosmetics Association, looks to further join regional certifications to a more globally recognized and understood consumer standard: Its latest effort, on March 12, had the organization sign an agreement with Ann Arbor, Michigan-based NSF International, the organization that institutes the highest natural standard made specifically for the beauty industry in the U.S. The agreement will offer those who have the NSF standard and seal the opportunity to gain global recognition under the NaTrue seal and standard.

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