By  on February 23, 2009

NEW YORK — The New York City Economic Development Corp. is expected to unveil several initiatives today designed to bolster the city’s fashion industry and improve buyers’ experiences when in town for trade shows.

Buyers can now turn to a Web site, NYCFashionInfo.com, to find trade show schedules and contact information for more than 5,000 showrooms here. The free site will also have a print component called the NYC Fashion Wholesale Guide, which will be available at trade show venues such as Piers 92 and 94, the Jacob K. Javits Convention Center and the Starrett-Lehigh Building.

A new express shuttle service will also be tested during women’s fashion market week, which began Saturday. The shuttle will operate between 11 a.m. and 7 p.m. and make stops at West 39th Street and Seventh Avenue, trade show venues like the Piers and Javits and a stop in Midtown at West 53rd Street between Sixth Avenue and Seventh Avenue, where many hotels are located.

Seth Pinsky, president of the NYCEDC, said the goal is to allow buyers to visit more trade shows and showrooms.

“We cannot rest on our laurels and expect that we will always remain on top without continuous improvement,” said Pinsky. “Recognizing this, we are pleased to introduce our suite of initiatives designed to make the city more accessible for buyers, increase the number of showroom and trade show visits they can make per trip and provide an overall boost to local businesses.”

The initiatives stem from the findings of a study the NYCEDC carried out to identify growth opportunities for the city. According to the study, the wholesale fashion business generates more than $18 billion in direct spending with city businesses and pulls in more than 560,000 out-of-town visitors a year.

A survey of buyers found that nearly 90 percent felt there was no convenient resource providing the names, locations and contact information for city showrooms. Providing better transportation was listed as buyers’ top request. The city is also working with trade shows to establish show dates earlier andto better coordinate the shows.

“Given the current economic conditions here in the U.S., it is crucial that the city’s fashion industry has every extra edge it needs to remain the leader in the global marketplace,” said Barbara Randall, president of the Fashion Center Business Improvement District. “This program is an important step, and we look forward to helping it succeed and grow.”

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus