By  on September 24, 2013

NEW YORK — Beyond encouraging consumers to shop responsibly and upcycle any old clothing, Patagonia’s launch of The Responsible Economy campaign aims to start a worldwide discussion that will result in political action.

Vice president of environmental affairs Rick Ridgeway said, “By 2050, our planet will be 300 to 500 percent beyond its capacity to renew itself. You don’t need an M.B.A. to know that’s bankruptcy.”

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