LOS ANGELES — With his family history stitched into the local apparel industry, Los Angeles Mayor Eric Garcetti hopes to prove that he will be an efficacious advocate for the more than 80,000 people who work in the $13 billion sector. Shortly after he took office on June 30 as the city’s top Democrat politician, Garcetti discussed his plans for increasing jobs in Los Angeles’ fashion industry, boosting exports under the Made in L.A. brand and advancing immigration reform.
WWD: As you start your new term as the mayor of Los Angeles, what are your goals for working with the apparel manufacturing and retail industry? Eric Garcetti: The fashion and apparel industry fits into my goal to position Los Angeles as the city, more than anywhere else in the world, where creativity lives. And it’s one of our core economic industries and points of identity.…We’ve seen manufacturing come back here. We’ve seen certain niches be very viable, and we didn’t give up the fight just because a lot of manufacturing is going overseas.…We haven’t done much brand management of Los Angeles. Even though we have a terrific city and an extraordinary brand, we’ve done very little to manage that. The apparel industry fits into that very squarely because it’s one of our products that travels the most around the world. But I want the message to be not just for the apparel made in L.A., but a more broad communication strategy about all the good things that come from L.A., from the Mars Rover to movies to a pair of jeans.
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