By  on March 23, 2010

HONG KONG — The economic downturn has forced retailers to reevaluate how to utilize the role of the sourcing company, resulting in suppliers being under greater pressure to inject more value into the overall packages they deliver to boost their competitiveness.

Differentiation is becoming increasingly more important and, in line with this, there will be a marked shift in production focus from what sourcing firms call OEM, or original equipment manufacturing, into ODM, or original design manufacturing.

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