Buoyed by rising costs in China, political attention from the Obama administration and new interest from businesses and consumers, the Made in America cachet is claiming a larger mantle at MAGIC this year.
Joining forces once again this year, the Sourcing at MAGIC show and the U.S. Department of Commerce have dedicated more space and an even bigger focus to Made in USA at the second installment of the Sourcing in the Americas pavilion and summit at the show, which will run Aug. 20 to 23 at the Las Vegas Convention Center.
The Americas pavilion will feature 10,000 square feet of exhibitor space, up 23 percent over last year, and showcase more than 80 companies, including 40 U.S. textile firms and several from Central and South America and Mexico.
It is nestled within MAGIC’s sourcing show, which will encompass more than 1,000 exhibitors from 43 countries over 145,000 square feet at the Las Vegas Convention Center’s South Hall.
For the first time ever, the Americas pavilion, which made its debut last year, will feature a Made in Los Angeles pavilion.
The pavilion will showcase 11 Los Angeles-based companies among the total of 40 U.S. firms in the Made in USA pavilion. First-time exhibitors in the pavilion will include Fall River, Mass.-based New England Shirt Co.
Los Angeles Mayor Antonio Villaraigosa is set to promote the effort to stimulate manufacturing in the City of Angels at an Aug. 20 seminar titled “Made in the U.S.A.: Options and Strategies for Sourcing Apparel and Home Furnishings,” where he will be joined by Francisco Sánchez, undersecretary for international trade at the Commerce Department, and executives from Nanette Lepore, Brooks Brothers, New Balance and Karen Kane.
“Building on the huge success we had last year, we felt it critical to return with another Americas pavilion and summit to highlight Made in America products,” said Sánchez. “As the largest textile and apparel event of its kind, this forum provides American businesses with a unique opportunity to highlight Made in America products to a global audience.”
Interest in manufacturing and sourcing in the U.S. has plenty of momentum behind it, said Karalynn Sprouse, vice president of Sourcing at MAGIC.
“Look at what’s going on in Washington in Obama’s cabinet to even what’s happening in the Olympics with Ralph Lauren and our best retailers asking for Made in USA,” she said. “It’s certainly a trend that’s here to stay.”
The trend stems from a complex set of issues affecting the global supply chain, ranging from the global economic slowdown to rising labor costs in China, which have persuaded many U.S. brands and retailers to take a fresh look at sourcing apparel closer to home and in the U.S.
“The fashion supply chain has become as important to the consumer and industry as design,” said Tom Florio, chief executive officer of Advanstar Fashion Group. “Where and how products are made affects jobs, impacts the environment and influences the perception of a brand.”
Based on U.S. export numbers, U.S. producers appear to have gained from a shift in production in the fashion supply chain to the Western Hemisphere and the U.S.
For the year ended May 31, U.S. exports of textiles and apparel to the world rose 7.5 percent to $22.6 billion compared with the prior-year period, according to Kim Glas, deputy assistant secretary of textiles at the Commerce Department. U.S. textile and apparel exports to the Western Hemisphere rose 8.6 percent to $15 billion in the same period.
“This year, there is more of a laser focus on trying to get Made in USA companies to participate….But again, we will still have a very strong presence from our Central and South American trade partners,” said Glas. “We certainly do make products for export but we are also trying to encourage our domestic buyers to buy products made in America.…I think the [reception of the pavilion and summit] has been overwhelmingly positive. We have been getting a lot of phone calls and e-mails to our office all year long from brands and retailers looking for sourcing finished apparel here in the USA.”
She said that many buyers have indicated to her they are interested in talking one-on-one with companies at the show to “hear what opportunities they are offering to source closer to home.”
MAGIC is planning other seminars to enlighten attendees about the intricacies of manufacturing and trading in the Americas region. On Aug. 20, the U.S. Association of Importers of Textiles and Apparel will lead a panel with representatives from J.C. Penney Co. Inc., Oxford Industries Inc.’s Lanier Clothes unit and ProNicaragua to address sourcing in the Americas. Glas will also participate in that discussion.
On Aug. 21, Gail Strickler, assistant U.S. Trade Representative for textiles, along with representatives from Customs and Border Protection, will explain how to benefit from free trade agreements and duty-free programs.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)