Buoyed by rising costs in China, political attention from the Obama administration and new interest from businesses and consumers, the Made in America cachet is claiming a larger mantle at MAGIC this year.
Joining forces once again this year, the Sourcing at MAGIC show and the U.S. Department of Commerce have dedicated more space and an even bigger focus to Made in USA at the second installment of the Sourcing in the Americas pavilion and summit at the show, which will run Aug. 20 to 23 at the Las Vegas Convention Center.
The Americas pavilion will feature 10,000 square feet of exhibitor space, up 23 percent over last year, and showcase more than 80 companies, including 40 U.S. textile firms and several from Central and South America and Mexico.
It is nestled within MAGIC’s sourcing show, which will encompass more than 1,000 exhibitors from 43 countries over 145,000 square feet at the Las Vegas Convention Center’s South Hall.
For the first time ever, the Americas pavilion, which made its debut last year, will feature a Made in Los Angeles pavilion.
The pavilion will showcase 11 Los Angeles-based companies among the total of 40 U.S. firms in the Made in USA pavilion. First-time exhibitors in the pavilion will include Fall River, Mass.-based New England Shirt Co.
Los Angeles Mayor Antonio Villaraigosa is set to promote the effort to stimulate manufacturing in the City of Angels at an Aug. 20 seminar titled “Made in the U.S.A.: Options and Strategies for Sourcing Apparel and Home Furnishings,” where he will be joined by Francisco Sánchez, undersecretary for international trade at the Commerce Department, and executives from Nanette Lepore, Brooks Brothers, New Balance and Karen Kane.
“Building on the huge success we had last year, we felt it critical to return with another Americas pavilion and summit to highlight Made in America products,” said Sánchez. “As the largest textile and apparel event of its kind, this forum provides American businesses with a unique opportunity to highlight Made in America products to a global audience.”
Interest in manufacturing and sourcing in the U.S. has plenty of momentum behind it, said Karalynn Sprouse, vice president of Sourcing at MAGIC.
“Look at what’s going on in Washington in Obama’s cabinet to even what’s happening in the Olympics with Ralph Lauren and our best retailers asking for Made in USA,” she said. “It’s certainly a trend that’s here to stay.”
The trend stems from a complex set of issues affecting the global supply chain, ranging from the global economic slowdown to rising labor costs in China, which have persuaded many U.S. brands and retailers to take a fresh look at sourcing apparel closer to home and in the U.S.
“The fashion supply chain has become as important to the consumer and industry as design,” said Tom Florio, chief executive officer of Advanstar Fashion Group. “Where and how products are made affects jobs, impacts the environment and influences the perception of a brand.”
Based on U.S. export numbers, U.S. producers appear to have gained from a shift in production in the fashion supply chain to the Western Hemisphere and the U.S.
For the year ended May 31, U.S. exports of textiles and apparel to the world rose 7.5 percent to $22.6 billion compared with the prior-year period, according to Kim Glas, deputy assistant secretary of textiles at the Commerce Department. U.S. textile and apparel exports to the Western Hemisphere rose 8.6 percent to $15 billion in the same period.
“This year, there is more of a laser focus on trying to get Made in USA companies to participate….But again, we will still have a very strong presence from our Central and South American trade partners,” said Glas. “We certainly do make products for export but we are also trying to encourage our domestic buyers to buy products made in America.…I think the [reception of the pavilion and summit] has been overwhelmingly positive. We have been getting a lot of phone calls and e-mails to our office all year long from brands and retailers looking for sourcing finished apparel here in the USA.”
She said that many buyers have indicated to her they are interested in talking one-on-one with companies at the show to “hear what opportunities they are offering to source closer to home.”
MAGIC is planning other seminars to enlighten attendees about the intricacies of manufacturing and trading in the Americas region. On Aug. 20, the U.S. Association of Importers of Textiles and Apparel will lead a panel with representatives from J.C. Penney Co. Inc., Oxford Industries Inc.’s Lanier Clothes unit and ProNicaragua to address sourcing in the Americas. Glas will also participate in that discussion.
On Aug. 21, Gail Strickler, assistant U.S. Trade Representative for textiles, along with representatives from Customs and Border Protection, will explain how to benefit from free trade agreements and duty-free programs.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)