Buoyed by rising costs in China, political attention from the Obama administration and new interest from businesses and consumers, the Made in America cachet is claiming a larger mantle at MAGIC this year.
Joining forces once again this year, the Sourcing at MAGIC show and the U.S. Department of Commerce have dedicated more space and an even bigger focus to Made in USA at the second installment of the Sourcing in the Americas pavilion and summit at the show, which will run Aug. 20 to 23 at the Las Vegas Convention Center.
The Americas pavilion will feature 10,000 square feet of exhibitor space, up 23 percent over last year, and showcase more than 80 companies, including 40 U.S. textile firms and several from Central and South America and Mexico.
It is nestled within MAGIC’s sourcing show, which will encompass more than 1,000 exhibitors from 43 countries over 145,000 square feet at the Las Vegas Convention Center’s South Hall.
For the first time ever, the Americas pavilion, which made its debut last year, will feature a Made in Los Angeles pavilion.
The pavilion will showcase 11 Los Angeles-based companies among the total of 40 U.S. firms in the Made in USA pavilion. First-time exhibitors in the pavilion will include Fall River, Mass.-based New England Shirt Co.
Los Angeles Mayor Antonio Villaraigosa is set to promote the effort to stimulate manufacturing in the City of Angels at an Aug. 20 seminar titled “Made in the U.S.A.: Options and Strategies for Sourcing Apparel and Home Furnishings,” where he will be joined by Francisco Sánchez, undersecretary for international trade at the Commerce Department, and executives from Nanette Lepore, Brooks Brothers, New Balance and Karen Kane.
“Building on the huge success we had last year, we felt it critical to return with another Americas pavilion and summit to highlight Made in America products,” said Sánchez. “As the largest textile and apparel event of its kind, this forum provides American businesses with a unique opportunity to highlight Made in America products to a global audience.”
Interest in manufacturing and sourcing in the U.S. has plenty of momentum behind it, said Karalynn Sprouse, vice president of Sourcing at MAGIC.
“Look at what’s going on in Washington in Obama’s cabinet to even what’s happening in the Olympics with Ralph Lauren and our best retailers asking for Made in USA,” she said. “It’s certainly a trend that’s here to stay.”
The trend stems from a complex set of issues affecting the global supply chain, ranging from the global economic slowdown to rising labor costs in China, which have persuaded many U.S. brands and retailers to take a fresh look at sourcing apparel closer to home and in the U.S.
“The fashion supply chain has become as important to the consumer and industry as design,” said Tom Florio, chief executive officer of Advanstar Fashion Group. “Where and how products are made affects jobs, impacts the environment and influences the perception of a brand.”
Based on U.S. export numbers, U.S. producers appear to have gained from a shift in production in the fashion supply chain to the Western Hemisphere and the U.S.
For the year ended May 31, U.S. exports of textiles and apparel to the world rose 7.5 percent to $22.6 billion compared with the prior-year period, according to Kim Glas, deputy assistant secretary of textiles at the Commerce Department. U.S. textile and apparel exports to the Western Hemisphere rose 8.6 percent to $15 billion in the same period.
“This year, there is more of a laser focus on trying to get Made in USA companies to participate….But again, we will still have a very strong presence from our Central and South American trade partners,” said Glas. “We certainly do make products for export but we are also trying to encourage our domestic buyers to buy products made in America.…I think the [reception of the pavilion and summit] has been overwhelmingly positive. We have been getting a lot of phone calls and e-mails to our office all year long from brands and retailers looking for sourcing finished apparel here in the USA.”
She said that many buyers have indicated to her they are interested in talking one-on-one with companies at the show to “hear what opportunities they are offering to source closer to home.”
MAGIC is planning other seminars to enlighten attendees about the intricacies of manufacturing and trading in the Americas region. On Aug. 20, the U.S. Association of Importers of Textiles and Apparel will lead a panel with representatives from J.C. Penney Co. Inc., Oxford Industries Inc.’s Lanier Clothes unit and ProNicaragua to address sourcing in the Americas. Glas will also participate in that discussion.
On Aug. 21, Gail Strickler, assistant U.S. Trade Representative for textiles, along with representatives from Customs and Border Protection, will explain how to benefit from free trade agreements and duty-free programs.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)