A Burberry spokesman has confirmed the former Brioni ceo will join the company.
Munafò succeeds to Giuseppe Grillo in the role, who remains president of the company.
The former Polo Ralph Lauren executive joined Dutch as president in the spring and steps into the top spot at the end of the month.
Designer duo behind German fashion label Odeeh to modernize Meissen porcelain assortment and presentation.
Shares of the company hit one of its highest levels in weeks.
The company is also losing a longtime executive and a lead designer.
Veichmanis succeeds Stephanie Horton, who has left the company.