Adam Brotman has a history of digital retail initiatives.
The label has named the Net-a-porter fashion director as its new svp of global brand marketing and communications.
The model followed up on claims made last week with a detailed account of a 2010 photoshoot for Guess.
The owner of Quiksilver is also putting chief financial officer Thomas Chambolle in charge of Europe, the Middle East and Africa.
Soyez, who joins the French fashion house from Marc Jacobs, has been named chief communication and marketing officer.
The company said it has begun a search for its next ceo.
This is a new role at the fashion group, effective April 16, and signals Valentino’s focus on developing an omnichannel approach to marketing and communication.
Several memorials will be held around the world for the executive who was an important figure in the surfing community.