His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
He reports to chief executive officer Michael Buckley.
Verma was most recently chief information officer at Vineyard Vines.
Cooper reports directly to ceo Yehuda Shmidman.
Engelhaupt had worked at Under Armour since 2014.
Mike Pardini succeeds Pisani as president of the licensed sports group.