By  on May 19, 2014

MILAN — It was time for a change of scenery. That was the prevailing sentiment at the Accademia del Profumo’s 25th annuals awards ceremony, held Wednesday here at the 16th-century Palazzo Spinola — headquarters of an exclusive gentlemen’s club, la Società del Giardino — after years in Bologna, where it had been tied to the Cosmoprof trade show. Various members of the perfumery industry said their strong ties to fashion houses and the absence of major perfumers at the fair justified hosting the event, organized in collaboration with Vogue Italy, in Milan.

“Looking at the Fragrance Foundation Awards [for comparison], Bologna was not the right location for this event,” said Orna Nofarber, who retired in December from her role at the helm of Estée Lauder Italy after 35 years at the firm. Douglas Italy president Jörg Mingers agreed, saying he had not attended the awards ceremony for the past five years, and was pleased with the decision to move it to Milan. “Let’s see if they can keep this up,” he added.

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