By  on February 6, 2014

Through good and bad economic times, Christopher Griffin has risen through the ranks at Advanstar Global, and now has been named president of WWDMAGIC and Sourcing at MAGIC.

After selling his juniors sportswear line Chica in 2006, Griffin started at Advanstar in 2007 and filled sales manager, show director and vice president posts before ascending to his new position. When the Great Recession hit, Griffin heard plenty of predictions that trade shows were headed into extinction, but he emphasized they’ve weathered the financial storm and are poised to make further strides as operators blend the traditional strengths of trade shows with advances focused on technology, social media and meeting the current needs of shoppers.

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