Aerin Lauder attributes much of her success in putting together her new brand to the high caliber of her licensees, who produce and distribute the merchandise. The feeling appears to be mutual, judging from a cross section of comments.
“She has created a vision for new modern sensibility,” said Jane Hertzmark Hudis, global brand president for Estée Lauder. She praised Lauder for “possessing an eye for impeccable quality and extraordinary taste.” Lauder is the licensee of the beauty line, which was launched last fall along with the home fragrance candles from Nest Fragrances.
Hudis said the brand, which is distributed in about 100 specialty store doors, is attracting a younger consumer and is running ahead of plan.
Laura Slatkin, chief executive officer of Nest, said Lauder was “intimately involved” in product design, down to packaging decor and notes of the fragrance. She noted that the candle collection is centered around Lauder’s “deep affection for traditional white florals and unusual woody fragrances.” Of the 75 brands the firm handles, outside of the Nest line, the Aerin collection is selling the best, said Slatkin. RELATED STORY: Aerin Lauder, a Founder's Creative Path >>
The Aerin home object collection, produced in-house, arrived during the holidays. Footwear, produced by Jimlar; fashion jewelry, done by Erickson Beamon, and sunglasses, by Oliver Peoples, were launched this spring.
Coming in the fall are furniture from E.J. Victor, interior lighting from Visual Comfort, fabrics, trimmings and area rugs from Lee Jofa and tabletop and home and decorative accessories from Lenox Corp. While the fall merchandise appears not to have been finalized yet, Cary Kravet, president of Kravet Inc., which owns Lee Jofa, said in an e-mail that Lauder brought a “thoroughly feminine approach to design, based on classic principles of balance and simplicity — an effortless style that makes everything feel modern and unpretentious. That’s her signature.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews