Aerin Lauder’s fledgling luxury lifestyle brand is expanding its home base with three new licensing agreements.
Lauder’s new deals are with E.J. Victor, Visual Comfort & Co. and Lee Jofa, and will add furniture and lighting, fabric and area rugs to the Aerin Lauder brand. All are expected to be launched in spring 2013.
These new licenses join Lauder’s earlier agreement with Lenox for tabletop and home objects, as well as her Aerin Beauty line with the Estée Lauder Cos. Inc., a home fragrance collection with Nest Fragrances and a directly sourced and produced home object collection.