By  on May 18, 2012

Aerin Lauder can’t remember a time when she wasn’t deeply absorbed with the beauty industry, whether that involved working side by side with her legendary grandmother, Estée Lauder, or drawing inspiration from the company’s archives and giving them a modern spin.

Now, Lauder is ready to put her own stamp on that world with Aerin LLC, a global luxury lifestyle brand that will encompass everything from beauty to tabletop to jewelry. Beauty will bow in late August and early September, with tabletop and gift offerings to follow for holiday. Personal accessories, fabrics and more home items will bow in spring 2013, as well as a book on living and style from Random House imprint Clarkson Potter, due the following fall.

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