NEW YORK — Aerin Lauder, who has been a high-profile face for the Estée Lauder brand as well as senior vice president and creative director for the division of the Estée Lauder Cos. Inc., is in the process of creating her own beauty line — fragrance and color cosmetics — under the name Aerin.
The brand is expected to be marketed by the Lauder division, as the exclusive beauty licensee of her new company, Aerin LLC. Details were still being worked out at press time.
Lauder, the granddaughter of the company’s founder, will remain with Lauder as a creative consultant and the brand’s global ambassador and spokesperson. She said she will continue to work on advertising campaigns and other aspects of image creativity for the Lauder brand, as the style and image director. She will remain on the company’s board.
The beauty initiative is one of three avenues being pursued by Lauder in an effort to create what she calls “a luxury lifestyle brand.” She described the positioning of the brand as luxurious but “it’s about making it easy for the consumer and knowing what she is looking for.”
The other two prongs of the initiative are accessories and home accessories, which include licenses like eyewear that are being arranged with other companies. For beauty accessories, like sunglasses, Lauder described the price range as “easy” luxury, as in “easy jewelry. It’s not fashion in the sense of clothing,” she said in an interview with WWD. She said the brand will be aimed at a luxury customer who “want things made simple.”
It is expected that merchandise will begin hitting retail counters next spring, with the beauty products sold at the Lauder counter. The accessories and home accessory products will be retailed in another location. The Aerin lifestyle brand is expected to hit stores prior to the Aerin cosmetics collection. Lauder said her vision involves having the Aerin lifestyle brand housed in a shop within a shop.
She confirmed having set up an office in the Fuller Building at Madison Avenue and 57th Street, as had been first reported by the New York Post.
The 40-year-old Lauder said, “I’ve worked at the Estée Lauder brand for many years,” and that it is important she remain part of that brand. However, “I had a dream of doing this as I was growing up. I am taking the chance to follow my dream.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)