By  on April 5, 2011

NEW YORK — Aerin Lauder, who has been a high-profile face for the Estée Lauder brand as well as senior vice president and creative director for the division of the Estée Lauder Cos. Inc., is in the process of creating her own beauty line — fragrance and color cosmetics­ — under the name Aerin.

The brand is expected to be marketed by the Lauder division, as the exclusive beauty licensee of her new company, Aerin LLC. Details were still being worked out at press time.

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