Long lauded as one of the chicest women in New York, Aerin Lauder will bring her effortless style to a broader audience this month with the launch of her eponymous luxury lifestyle brand. First up for the multitasking mother of two: A signature cosmetics collection, to be followed later this year with personal accessories, fabrics and home items. Here, the native New Yorker shares her favorite resources for work and play.


Airline: British Airways The flight attendants are always inviting and I especially love the English breakfast of eggs and sausage.

Business Travel City: Los Angeles Even though you’re working, the weather and scenery makes you still feel like you’re on vacation.

Car Service: Bermuda Bermudalimo.com

Clothing Store/Business: Bergdorf Goodman. 754 Fifth Avenue; 212-753-7300

Mobile Device: I still love my blackberry.

Restaurant for Business Lunch:
The Four Seasons Restaurant. 99 East 52nd Street; 212-754-9494

Restaurant for Business Dinner:
ACME The booths are perfect for a quiet, delicious dinner. 9 Great Jones Street; 212-201-2121


Dermatologist: Dr. Joel Kassimir. 10 East 88th Street; 212-876-3319

Hairstylist & Makeup Artist: Paul Podluck. 25 East 67th Street; 212-717-6622

Manicurist: Danvie Nail Salon. 766 Madison Avenue; 212-628-2123

Stylist: Tabitha Simmons She is feminine, modern and always has an effortless style. Tabithasimmons.com


Bakery: Baked by Melissa It’s fun to customize an order with your children. The Web site is great and interactive. Bakedbymelissa.com

Band: U2

Ali in Wonderland by Ali Wentworth It is laugh-out-loud funny.

Celebration Restaurant:
Indochine. I’ve been going there since I was a teenager. It always stays the same and is always good. 430 Lafayette Street; 212-505-5111


Chocolatier: Teuscher. The perfect and ultimate gift. I love the unique boxes with flowers or animals. 25 East 61st Street; 800-554-0624

Clothing Store/Evening: J.Mendel. 723 Madison Avenue; 212-832-5830

Clothing Store/Weekend: Barneys New York. 660 Madison Avenue; 212-826-8900

Coffee Order: Corner truck

Diner: Bridgehampton Candy Kitchen. The homemade Oreo ice cream is incredible. 2391 Montauk Highway; 631-537-9885

Florist: Zeze Zeze is an amazing place to browse. More than just a florist, there are wonderful objects, photos and antiques. 938 First Avenue; 212-753-7767

Hideaway: Parrot Cay Beach Bungalow in Turks and Caicos It is the ultimate hideaway. Everything is perfect— the beach, the pool, the spa and the food. Parrotcay.com

Shoe Store: Christian Louboutin. 965 Madison Avenue; 212-396-1884

Stationer: Smythson. I love stationery. I still believe in a proper thank-you note as opposed to an e-mail. I especially love their mini-size thank-you cards. 4 West 57th Street; 212-265-4573

Vacation Spot: Aspen, Colo. It’s a great family vacation spot. Something for everyone.

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