MILAN — Alessandra Carra will leave her role as chief executive officer of Emilio Pucci at the end of March.
Pierre-Yves Roussel, chairman and ceo of LVMH Moët Hennessy Louis Vuitton’s Fashion Group, confirmed Carra’s departure and said that vice president and image director Laudomia Pucci will take on the role of ceo ad interim. This will provide management continuity, since the founder’s daughter has always been closely involved in the brand.
LVMH tapped Carra in March 2011, succeeding Didier Drouet, who later joined L.K. Bennett as ceo but left in February after a little more than a year on the job. Carra previously was ceo of Polo Ralph Lauren Italy and countries under license, a post she’d held since 2004. Prior to that, she was vice president of marketing, sales and distribution worldwide at Valentino and held positions at Levi Strauss Group and Trussardi.
Reached by phone Wednesday, Carra declined to discuss her next move “out of loyalty” to Pucci.
One high-profile ceo position that remains vacant here is at the Roberto Cavalli Group, following the sudden departure in January of former ceo Gianluca Brozzetti and chief operating officer Carlo Di Biagio. Their responsibilities are now split between Cavalli himself, who is also president of the firm, and Daniele Corvasce, counselor and corporate legal affairs director. However, future steps are unclear, as the firm is said to be looking at a possible sale.
Carra helped develop Pucci’s retail network, as the firm has recently been investing in prominent flagships in key cities around the world. In September, the company opened a new unit in Paris’ Avenue Montaigne — a two-floor, 1,296-square-foot store designed by Dundas and architect Joseph Dirand, embellished with terrazzo marble, a purple-veined Breccia dei Medici marble found in Sicily; Forties Murano chandeliers; brass fixtures, and gold-leaf embellishments.
While modeled after the blueprint reminiscent of the family’s Florentine 15th-century Palazzo Pucci first seen in New York in November 2012 and subsequently in Rome, the Paris unit has the first shoe salon.
Last June, the company also opened a 1,728-square-foot boutique in Miami’s Design District — the brand’s third location in southern Florida.
As of September, the company’s main markets are the U.S., which accounted for 25 percent of sales, followed by Japan, representing 20 percent, and Asia, accounting for 15 percent of sales. The rest is made up by Europe, Eastern Europe and other countries or regions such as Brazil and the Middle East. Italy accounts for 15 to 20 percent of this.
Despite Italy’s lackluster economy, Pucci is also looking at a new location in Milan. The company is expanding globally, and recent market openings include India. Developing China is also high on the agenda.
While Pucci eyewear is produced by Marchon, the company is also working on potentially extending the brand with perfumes and makeup, as well as special home design and furniture.
Pucci is entirely made in Italy, with production centered in Bologna.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast