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Alessandra Carra Steps Down as Pucci CEO

Vice president and image director Laudomia Pucci will take on the role of ceo ad interim.

MILAN — Alessandra Carra will leave her role as chief executive officer of Emilio Pucci at the end of March.

This story first appeared in the March 13, 2014 issue of WWD.  Subscribe Today.

Pierre-Yves Roussel, chairman and ceo of LVMH Moët Hennessy Louis Vuitton’s Fashion Group, confirmed Carra’s departure and said that vice president and image director Laudomia Pucci will take on the role of ceo ad interim. This will provide management continuity, since the founder’s daughter has always been closely involved in the brand.

LVMH tapped Carra in March 2011, succeeding Didier Drouet, who later joined L.K. Bennett as ceo but left in February after a little more than a year on the job. Carra previously was ceo of Polo Ralph Lauren Italy and countries under license, a post she’d held since 2004. Prior to that, she was vice president of marketing, sales and distribution worldwide at Valentino and held positions at Levi Strauss Group and Trussardi.

Roussel also refuted press reports that Peter Dundas, artistic director of Pucci since 2008, was leaving the brand. “He has a contract and he’s not leaving Pucci,” said Roussel.

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Reached by phone Wednesday, Carra declined to discuss her next move “out of loyalty” to Pucci.

One high-profile ceo position that remains vacant here is at the Roberto Cavalli Group, following the sudden departure in January of former ceo Gianluca Brozzetti and chief operating officer Carlo Di Biagio. Their responsibilities are now split between Cavalli himself, who is also president of the firm, and Daniele Corvasce, counselor and corporate legal affairs director. However, future steps are unclear, as the firm is said to be looking at a possible sale.

Carra helped develop Pucci’s retail network, as the firm has recently been investing in prominent flagships in key cities around the world. In September, the company opened a new unit in Paris’ Avenue Montaigne — a two-floor, 1,296-square-foot store designed by Dundas and architect Joseph Dirand, embellished with terrazzo marble, a purple-veined Breccia dei Medici marble found in Sicily; Forties Murano chandeliers; brass fixtures, and gold-leaf embellishments.

While modeled after the blueprint reminiscent of the family’s Florentine 15th-century Palazzo Pucci first seen in New York in November 2012 and subsequently in Rome, the Paris unit has the first shoe salon.

Last June, the company also opened a 1,728-square-foot boutique in Miami’s Design District — the brand’s third location in southern Florida.

As of September, the company’s main markets are the U.S., which accounted for 25 percent of sales, followed by Japan, representing 20 percent, and Asia, accounting for 15 percent of sales. The rest is made up by Europe, Eastern Europe and other countries or regions such as Brazil and the Middle East. Italy accounts for 15 to 20 percent of this.

Despite Italy’s lackluster economy, Pucci is also looking at a new location in Milan. The company is expanding globally, and recent market openings include India. Developing China is also high on the agenda.

While Pucci eyewear is produced by Marchon, the company is also working on potentially extending the brand with perfumes and makeup, as well as special home design and furniture.

Pucci is entirely made in Italy, with production centered in Bologna.