By  on July 20, 2012

Alexis Bittar has appointed Eileen Prince as president of sales and marketing at Alexis Bittar LLC.

According to Bittar, the brand has been preparing to enter the fine jewelry, handbag and timepiece categories since San Francisco-based equity firm TSG Consumer Products acquired a 50 percent equity stake earlier this year — and Prince was brought on board to oversee this growth.

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