By  on January 21, 2014

Hypoallergenic beauty brand Almay, owned by Revlon Inc., is getting a little bit country.

This morning, the brand announced that Carrie Underwood would serve as global brand ambassador and will appear in multimedia campaigns across television, print, in-store and digital platforms. With the first campaign rolling out this week, Underwood will “represent the full range of Almay products,” according to the brand.

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