By  on October 27, 2010

TOP SHOPS: Now in their fourth year, the 2010 Oracle World Retail Awards were announced in Berlin Tuesday night in conjunction with the 2010 World Retail Congress currently being held in the German capital.

The nominees were kept on tenterhooks an extra six months, due to the volcanic ash cloud that scuttled the original congress slated for last April. Finally receiving their due were Amazon as retailer of the year and Primark as multi market retailer of the year.

Liaoning Xinglong Happy Family Business Group’s new “Kung Fu masters” format took the retail innovation award, while Topshop New York won for store design of the year.

The four advertising prizes went to Nike Japan’s Nike ID Generator in the digital category, Payless ShoeSource in direct marketing, American Eagle Outfitters’ 15 Second of Fame captured the best in-store ad title, and the UK’s largest marketing campaign from the Co-operative Group (Good for Everyone) was lauded in the traditional ad category.

South African Truthworths International won as emerging market retailer, was named online retailer of the year, Woolworths as responsible retailer of the year, and the student Retail Futures Challenge award went to the team from Rikkyo University in Tokyo for their anime T-shirt shop concept.

Retail experts elected Burberry chief executive officer Angela Ahrendts as this year’s Outstanding Leadership Award winner.

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