Jeonggy Baek, vice chairman of AmorePacific Group Inc., listed some of what South Korea’s best known for, including Galaxy smartphone maker Samsung Group and Psy’s “Gangnam Style.”
“This worldwide craze for Korean entertainment and pop culture is known as ‘Hallyu,’ or ‘Korean Wave,’” said Baek. “This enthusiasm for the Korean Wave has been evolving into a new phenomenon called ‘K-Beauty.’ At AmorePacific, we are committed to leading K-Beauty and contributing to the beauty industry throughout the world.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"