By  on June 6, 2014

Jeonggy Baek, vice chairman of AmorePacific Group Inc., listed some of what South Korea’s best known for, including Galaxy smartphone maker Samsung Group and Psy’s “Gangnam Style.”

“This worldwide craze for Korean entertainment and pop culture is known as ‘Hallyu,’ or ‘Korean Wave,’” said Baek. “This enthusiasm for the Korean Wave has been evolving into a new phenomenon called ‘K-Beauty.’ At AmorePacific, we are committed to leading K-Beauty and contributing to the beauty industry throughout the world.

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