Boast, the tennis brand founded in 1973, has tapped Ryan Babenzien as chief executive officer and recruited Andy Spade as a creative consultant. Spade is also in the process of investing in the brand, which was revived in 2010 by John Dowling, president of the New York-based company.
Sales quadrupled in 2011 — over a small base — and Boast is on track to quadruple sales again this year, said Babenzien, who declined to provide figures. However, he noted that “2013 will be the year we really accelerate as we offer a bigger product mix for the 40th anniversary year and open up the distribution a bit, both domestically and internationally.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)