In 1999, Antonia Giacinti opened her first accessories boutique on Milan’s Via Cusani in the arty Brera district. The store, which quickly became popular for its hyper-glam selection of shoes and bags from international brands including Christian Louboutin, Dolce & Gabbana and Balenciaga, was so successful that Giacinti and her husband, Maurizio Purificato, opened two additional doors, one for women’s ready-to-wear and another dedicated to men’s fashion.
After more then a decade, the couple, which also oversees the creative direction of Coin Group’s Excelsior Milano department store, in September moved to the other side of Via Cusani into a larger 5,382-square-foot space consolidating accessories and apparel for women and men in one store.
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