The Estée Lauder brand has signed Arizona Muse to its roster of spokesmodels.
Muse, 23, joins Elizabeth Hurley, Carolyn Murphy, Hilary Rhoda, Constance Jablonski, Liu Wen and Joan Smalls in the Lauder lineup.
Muse has been signed for skin care, makeup and fragrance, noted Aerin Lauder, style and image director for the Estée Lauder brand. “Arizona is a true beauty and a great complement to our other spokespeople,” said Lauder. “She is perfect for the brand — she is warm, elegant and personable. She can represent skin care, fragrance and makeup equally well. She is truly a modern Estée Lauder woman.”
While Muse hasn’t yet been shot for any Lauder advertising, “We see her in a very luxury way,” said Richard Ferretti, senior vice president and creative director for Estée Lauder. “She has the ability to go to that place. Also, Arizona is warm, engaging and smart. She has an innate graciousness that we believe will translate to whatever advertising we choose to do with her.”
The first images featuring Muse are expected within the next year.
Muse’s quick rise in fashion has included covers of Italian, Korean, Australian, French, Russian and British Vogue; work with fashion photographers Steven Meisel, Patrick Demarchelier and Paolo Roversi, and runway appearances at 30 recent ready-to-wear shows, including Calvin Klein, Chanel, Burberry, Giorgio Armani, Roberto Cavalli and Dior. She is also appearing in spring ad campaigns for Fendi, Karl by Karl Lagerfeld and Isabel Marant.
For her part, Muse calls the role “a monumental honor,” adding that she got the news during Paris Fashion Week. “I walked into my hotel room and found an enormous bouquet of flowers from Lauder welcoming me to the brand,” she remembered. “It was such a great way to finish fashion week.”
Muse noted that she’s looking forward to working with longtime friend Tom Pecheux, the brand’s creative makeup director, as well as the rest of the team. “I especially love skin care. It is something that is the base of everything,” she said, adding that Lauder’s Re-Nutriv is a new favorite. She also remains refreshingly down-to-earth about her success. “It still kind of blows me away,” Muse said. “I don’t understand why all of this work happened, but I hope it continues!”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.