By  on October 10, 2012

LONDON — London-based online retailer announced today that it has appointed Kate Bostock as executive director for product and trading at the business. Her appointment to the role, a new position at Asos, is effective as of January.
Most recently Bostock, 55, was executive director of general merchandise and a main board director at Marks & Spencer, a role she stepped down from earlier this month. The retail veteran has also held senior roles at George at Asda and Next.
“Asos is a phenomenon and I’m in awe of the story,” Bostock said. “With its unique mix of own label and fashion-forward brands delivered online, and increasingly through mobile, the potential for Asos globally is huge. I’m [pleased] to be joining at such a time of immense opportunity.”
Nick Robertson, chief executive of Asos, stated: “We are fortunate to have Kate bring us her wealth of experience from some of the biggest names in retailing as we strengthen our retail disciplines and put in place the structure needed to manage the next phase of our growth.”
Asos also announced today that Robert Bready, product director, has resigned from the company’s board and is leaving Asos after seven years at the firm. “I’d like to thank Rob for his significant contribution to the company. He played a major role in the development of the Asos story and I and the rest of the board are very grateful to him,” said Robertson.
Wednesday’s announcement follows Brian McBride’s appointment as chairman of Asos last week. His appointment is effective Nov. 1 and he succeeds Lord Waheed Alli in the position. Asos shares slipped 0.3 percent to 22.80 pounds, or $36.52 at current exchange, on the London StockExchange this afternoon, following the announcement.

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