By  on August 26, 2009

Astral Brands has named Jue Wong as chief executive officer in an attempt to lead the Atlanta-based company out of a restructuring phase and return it to sales growth.

Wong, who held executive posts at skin care firms Obagi Medical Products, Perricone MD and Murad before joining Astral Brands, replaces interim ceo Neil Minihane, who had been at the helm of Astral Brands since January. A restructuring specialist, Minihane explained last month he had been asked by the board to become ceo after the voluntary resignation of previous ceo and current board chairman Bob Cohen, who, with wife Christie Cohen, bought the company that would become Astral Brands for roughly $13 million in 1998.

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