Authentic Brands Group has hired Zach Davis as vice president to lead the firm’s Celebrity, Media and Entertainment division.

Davis will oversee all business initiatives for the division, including its celebrity pillars, which are the Marilyn Monroe, Elvis Presley and Muhammad Ali brands. Prior to joining ABG, Davis was chief marketing officer at Stylitics, a company he cofounded.

An expert in mobile marketing, Davis is on the advisory boards of Graduate Studies and Continuing Education at LIM College and the entrepreneurial board of advisers of the Fashion Institute of Technology. He will continue to serve on the board of directors at Stylitics.